In Fashion Online, Shopping Online, strores online on May 27, 2008 at 2:47 pm

SHOPBOB.COM was launched in 2000 and since then has become one of the leading web-based women’s apparel and accessories retailers.  It was origanally concaived as the online offshoot of the Madison, Wisconsin-based boutique Bop.  Now is considered a one-stop shopping destination for fashio-foward women. operates from its original Madison, Wisconsin-based headquarters.

Brands:  J Brand, Moschino Cheap & Chic, Philosophy of Alberta Ferretti, Rebecca Taylor, Nin Lotun and many more, but alot for the featured designers are young American designers.

Stock:  They have a really big veriety in clothes and accessories, the style is a little different as it is based in America, but you can find your really stylish everyday basics and lovely summer apparel.

Website Features:  The site is well-designed and very organized.  They have alot of departments.  One thing that really stands out for me is the Lookbook,  where they show you images of the models in a very stylish look and then if you want the look you just push on shop this look, and then they have all the parts of the outfit ready for you with the price and all (it makes it so much easier, like this you don’t have to sit for two hours just to find items that look similar). They also have a sale, online boutique, style guide and jeans guide, which is great to help you find that perfect cut pair of jeans for your body type, department.  The images are clear and well-displayed, detail of the clothes are nicely visible.

Reliability: is commited to the protection of the clients privacy and personal details, therefore they guarenty that the best internet security service with the help of SSL (Secure Socket Layers).  As for the clothes and accessories, they also guarenty the best of quality and have a return policy on merchandise within 30 days of recaipt for items that have not been worn, altered or washed and with all tags attached.

Strengths:  The site is young and enjoyable, They give you a lot of fashion and trend ideas, your shopping experience is bound to be fun with this site.  They have a free ground shipping policy.

Weaknesses:  They don’t mention if they do international shipping, although they do make use of FedEx Express.


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