It is named after the address of the maison, the 30 of Avenue Montaigne. We are talking about the new Christian Dior handbags collection for Spring/Summer 2009, Dior Le 30. This bags are realized in soft leather and some models are characterized by the particular cannage work of the French fashion house.
They are available in different enjoyable colours such us purple and fuchsia and of course in the evergreen black and white versions. You can love also the Dior Le 30 bags with the animal printed inside!

Thanks for the information, the wife is a massive Jimmy Choo (JC) fan!